FEMME
The Femme App delivers personalized menstrual health education, cycle tracking, and community support, empowering women with accessible information and fostering a sense of connection. Femme creates a safe and inviting space for women to explore holistic menstrual health.
( 2023 CASE STUDY )
In today’s shift towards open health dialogues, Femme emerges as a crucial platform for women’s well-being. It aligns with the pressing demand for transparency and comprehensive knowledge in an age where health empowerment is key. By breaking the barriers of stigma, it offers an inclusive space for learning and self-care, advocating for informed decisions and gender equity. This app is more than a resource—it's a catalyst for change in the ongoing narrative of women’s health.
The Dawn Of A New Dialogue
Shift Towards Open Dialogue
Recent decades have seen a shift towards promoting open discussions about menstrual health. Some regions have introduced menstruation education in school curricula, offering fundamental knowledge on the menstrual cycle, hygiene, and reproductive health.
Amidst a societal pivot to transparency, women now demand comprehensive insights into their well-being, shattering stigmas that once muted essential health conversations.
Historical Taboos
Menstrual health education has historically been clouded by secrecy and misinformation due to cultural taboos. In many societies, menstruating women were stigmatized or isolated.
Reducing Stigma
These initiatives have helped reduce the stigma associated with menstruation. However, current menstrual health education often focuses solely on basic hygiene and biological aspects, leaving gaps in comprehensive knowledge about hormonal changes, emotional well-being, and broader health aspects.
There's a need for education that covers not only the biological aspects of menstruation but also emotional well-being, hormonal changes, and self-care practices. Existing platforms often fall short in providing both the biological and holistic aspects of menstruation, leaving users without a singular, well-rounded resource for accurate information and emotional support.
The problem
The Research
Research Goals: Seeking to Understand
Investigate the depth of women's current knowledge regarding hormonal imbalances and their effect on menstrual health.
Explore the impact of this understanding on women's approaches to managing their menstrual well-being.
Identify gaps in information and support that hinder proactive health management.
Expected Outcomes: Envisioning Empowerment
Deliver accurate and comprehensive information tailored to address identified knowledge gaps.
Develop practical strategies that women can implement to manage menstrual health and hormonal imbalances effectively.
Provide emotional support resources that empower women to take charge of their health, leading to an enhanced quality of life.
Competitive Analysis
User Interviews
I engaged with five women across various categories, including those with regular and irregular menstrual cycles, hormonal imbalances, menopausal experiences, pregnancy planning, different health literacy levels, and varied sources of health information.
The WHO
Affinity Map & key interview learnings
Baseline Knowledge Gap
Women lack essential knowledge about their health, emphasizing the need for accessible educational resources.
Holistic Health Trends
There's a strong preference for holistic approaches, notably on platforms like TikTok, presenting an opportunity for integration with conventional medicine.
Frustration with Healthcare
Women are frustrated with healthcare providers who don't understand their needs, highlighting the need for specialized practitioners aligned with holistic approaches.
Emotional and Psychological Well-being
Mental health is a central concern, indicating the need for dedicated resources and support.
Persistent Taboos
Despite progress, societal taboos surrounding women's health remain, underscoring the importance of ongoing awareness and education efforts.
User Personas
How Might We...
Ensure women receive timely and relevant information about their health needs as they transition through different life stages, ensuring they feel well-prepared and informed about the changes ahead?
Femme solves the need for a user-friendly app offering holistic menstrual health information and cycle tracking, fostering a supportive community for women. It addresses the importance of empowering women with accessible knowledge and reducing societal stigma around menstrual health.
Crafting The Experience A Journey Through Design
STORYBOARD
APPMAP
USER FLOW
TASK FLOW
sketching & low fidelity wireframes
MOODBOARD
Femme is all about celebrating the magic of womanhood. It’s design is a unique blend of '90s nostalgia and contemporary playfulness, creating a safe space for women to explore holistic menstrual health while feeling empowered and unjudged.
DESIGN SYSTEMS
Usability Testing & iterating
Research Goals
To assess the overall usability and user-friendliness of the Femme App interface, ensuring users can easily navigate the app and access its features.
To identify any pain points or areas of improvement in the user's interaction with the app, including issues related to functionality, content, or design.
Gather feedback on the visual design, branding, and general user experience to ensure they align with the app's goals.
Task Flows
User Registration and Profile Setup
Navigating Educational Content
Using the premium account feature “Health Snapshot” for Cycle Syncing
The usability test
My Findings
Moving Forward with Expected Results:
User Registration and Profile Setup
Action: I will proceed with the current design in development.
Reasoning: The task flow demonstrated high success rates, suggesting that the onboarding process is user-friendly.
Iterations for Unexpected Results:
1st Version
2nd Iteration
1st Version
2nd Iteration
My success metrics indicated favorable outcomes, including Task Success Rate, Task Abandonment Rate, Error Rate, Task Completion Time, and User Satisfaction. The Femme App performed well across these metrics, reflecting 100% success rates, no errors, efficient task timing, and highly positive user satisfaction.
1st Version
2nd Iteration
Navigating Educational Content
Action: I added a back button to the article screen, increased the height of the home bar, and included a home screen active state indicator.
Reasoning: While the overall navigation received positive feedback, incorporating a back button and active state indicator aligns with user preferences for smoother interactions, and increasing the height of the home bar allows for a more prominent space on the screen for available actions within the bar.
Using the Premium Account Feature "Health Snapshot"
Action: I made the premium block more noticeable on the home screen and explored ways to make the premium block stand out against the "free" screen version.
Reasoning: While the “Health Snapshot” feature has strong performance and indicates user satisfaction, enhancing its visibility on the home screen addresses user expectations for a clear distinction between free and premium content.
FINAL PROTOYPE
